To launch the brand into the UK and generate brand awareness and ultimately sales of their hand sanitiser products.
Campaign Route
The campaign was split into three areas. 1. Engagement 2. Brand Awareness 3. On-site Traffic
Engagement Phase
We had 200 influencers post a poll on their story, asking the following question: “Would you rather, A. 10 rolls of toilet paper or B. 1L of hand sanitiser?”
Whilst tagging @yoursanitiser in the story and adding a caption, and following them.
Brand Awareness Phase
We organised for 200 influencers to share a selection of images advertising the Your Sanitiser brand to their followers.
Competition Phase
We created a competition on the Your Sanitiser Instagram page, and kicked it off by getting 200 of our influencers to take part in the competition and share the competition on their Instagram Stories.
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