Xiaomi Case Study | Student Influencer Marketing

Our Work / Xiaomi

Sector

TECHNOLOGY

Services Used

INSIGHT | CREATE | SHOUT

Platforms

INSTAGRAM

OVERALL RESULTS

STUDENTS

1 K

Audience

1 K

Views

0 K

Engagements

0 K

Web Visits

Who are Xiaomi?

Founded back in 2010, Xiaomi are a Chinese manufacturer that prides themselves on “making quality technology accessible to everyone“. They've become famous across the world for flagship-style phones that don't cost a fortune.

Phase 1 - Insight

50 Instagram SHOUTERS were asked to complete the following actions:

1. Follow Xiaomi.

2. Post 2 consecutive Instagram posts on their story for a period of 24 hours. The first post being a quiz, with the second post being a creative highlighting Xiaomis ‘Like for discount’ Black Friday campaign.

3. Mention @xiaomi.uk in the story and add a caption, prompting their followers to visit the link in their bio and check out Xiaomi.

4. Add a trackable link in their bio.

STUDENTS

1 K

RESPONSES

1 K

Views

0 K

Engagements

Phase 2 - Awareness

50 Instagram SHOUTERS were asked to complete the following actions

Produce a 15 second selfie video, highlighting their love of the Xiaomi brand. Placing a focus on community and how affordable the products are. Each influencer will mention @xiaomi.uk, as well as promoting a link in their bio.

STUDENTS

1 K

REACH

1 K

VIEWS

1 K

Views

1 %

VIEW RATE

0 K

Engagements

0 %

ENG. RATE

Sector

TECHNOLOGY

Services Used

INSIGHT | CREATE | SHOUT

Platforms

INSTAGRAM

OVERALL RESULTS

Who are Xiaomi?

Founded back in 2010, Xiaomi are a Chinese manufacturer that prides themselves on “making quality technology accessible to everyone“. They've become famous across the world for flagship-style phones that don't cost a fortune.

Phase 1 - Insight

50 Instagram SHOUTERS were asked to complete the following actions:

Phase 2 - Awareness

50 Instagram SHOUTERS were asked to complete the following actions

Produce a 15 second selfie video, highlighting their love of the Xiaomi brand. Placing a focus on community and how affordable the products are. Each influencer will mention @xiaomi.uk, as well as promoting a link in their bio.

We are currently in communication with Xiaomi regarding a 2nd, larger campaign to help market their other products, such as their electric scooter.

Let's chat.

Schedule a phone call or Zoom with one of our student influencer experts.

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