Hello Fresh Case Study

Our Work / Hello Fresh

Sector

FOOD / RETAIL

Services Used

INSIGHT | NANO-INFLUENCERS

Platforms

INSTAGRAM | TIKTOK

Influencers

1 K

audience

1 K

Views

0 K

Engagements

0 K

Web Visits

1 K

POLL VOTES

1 %

VIEW RATE

1 p

COST PER VIEW

1 %

ENGAGEMENT RATE

0 p

COST PER ENG.

0 %

CLICK THROUGH RATE

1 p

COST PER CLICK

Campaign Aims

The aim of activity was to generate an increase in awareness, social engagements and subscriptions for HelloFresh.

We ran activity across the following channels:

- Instagram & TikTok

Phase 1.1

Instagram Influencer Activity

The first post involved the nano-influencers asking their audience which meal their uni-house would want the most, choosing from a selection of meals that you can get with a Hello Fresh subscription.

Phase 1.2

Instagram Influencer Activity

The 2nd Instagram Stories post involved the nano-influencers posting a screenshot from the Hello Fresh website, showing the discount on a Box, and the free shipping included. It was important to get across that each meal was only £2.25!

Sector

FOOD / RETAIL

Services Used

INSIGHT | NANO-INFLUENCERS

Platforms

INSTAGRAM | TIKTOK

Campaign Aims

The aim of activity was to generate an increase in awareness, social engagements and subscriptions for HelloFresh.

We ran activity across the following channels:- Instagram & TikTok

Phase 1.1

Instagram Influencer Activity

The first post involved the nano-influencers asking their audience which meal their uni-house would want the most, choosing from a selection of meals that you can get with a Hello Fresh subscription.

Phase 1.2

Instagram Influencer Activity

The 2nd Instagram Stories post involved the nano-influencers posting a screenshot from the Hello Fresh website, showing the discount on a Box, and the free shipping included. It was important to get across that each meal was only £2.25!

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We ran activity across the following channels:

- Instagram & TikTok