Audio Technica Case Study | Student Influencer Marketing

Our Work / Audio Technica

Sector

MUSIC | TECHNOLOGY

Services Used

INSIGHT | CREATE | SHOUT | BOOST

Platforms

INSTAGRAM | TIKTOK

OVERALL RESULTS

STUDENTS

1 M

Audience

1 M

Views

0 K

Engagements

0 K

SURVEYS

Who are AudioTechnica?

Audio Technica is a Japanese company that designs and manufactures professional microphones, headphones, turntables, and other audio equipment.

Phase 1 - Insight

Phase 1 was divided into 6 questions (50 influencers per question). The images below display an example post from each question.

STUDENTS

1 K

RESPONSES

1 K

ENGAGEMENTS

1 K

Views

0 K

Engagements

Phase 2 - Awareness & Trend Building

Phase 2 was divided into 4 segments. Each segment primed to generate further awareness around Audio-Techinca whilst building a trend around the brand. The following screenshots display some of the top performing creatives.

INFLUENCERS

1 K

REACH

1 K

VIEWS

0 K

Engagements

0 K

New followers

Phase 3 - Site Traffic & Sales

Phase 3 was divided into 3 segments. Each segment primed to generate further site traffic and ultimately sales. The following screenshots display some of top performing creatives.

STUDENTS

1 M

REACH

1 K

VIEWS

0 K

Engagements

0 K

SURVEYS

Sector

MUSIC | TECHNOLOGY

Services Used

INSIGHT | CREATE | SHOUT | BOOST

Platforms

INSTAGRAM | TIKTOK

OVERALL RESULTS

Who are AudioTechnica?

Audio Technica is a Japanese company that designs and manufactures professional microphones, headphones, turntables, and other audio equipment.

Phase 1 - Insight

Phase 1 was divided into 6 questions (50 influencers per question). The images below display an example post from each question.

Phase 2 - Awareness & Trend Building

Phase 2 was divided into 4 segments. Each segment primed to generate further awareness around Audio-Techinca whilst building a trend around the brand. The following screenshots display some of the top performing creatives.

Phase 3 - Site Traffic & Sales

Phase 3 was divided into 3 segments. Each segment primed to generate further site traffic and ultimately sales. The following screenshots display some of top performing creatives.

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