Businesses that want to use student influence marketing to gain awareness – and hopefully, customers – are likely to advertise on the big online networks, including Facebook. Here are some tips on how to achieve the highest return on the original social media site.
TechGenyz advises encouraging influencers to use Facebook Live, showing product launches or teases, having conversations about different goods, and creating a strong connection with their fanbase.
At the same time, making short videos that are permanent on the page is also going to be huge, much like TikTok clips and Instagram Reels. Upload content on to the brand’s Facebook page that viewers can watch and engage with.
It is also definitely worth tapping into the potential of micro- and nano-influencers. You don’t need to pay for someone as famous as Kim Kardashian, with 309 million followers, to successfully promote your brand.
While the mega-influencer will certainly make your product seen by an unprecedented number of people, micro-influencers, with between 10,000 and 50,000 followers, also have a great return-on-investment.
According to a 2019 report, those with fewer than 25,000 fans gain the highest engagement rates of seven per cent. As the public is able to connect better with the influencer, they gain their trust more and the likelihood of them being influenced is greater.
“Influencers with a smaller audience that post more consistently and explore the newest features are able to maintain their high engagement rates,” the article stated, adding: ‘Working with these influencers also allows brands to work with more influencers for more extended periods of time.”
