UniTaskr

Marketers More Likely To Use Influencers Since Pandemic

Share This Post

Global influencer marketing agency, TAKUMI, has released its annual industry trends report, which compares the views of over 3,000 brands, influencers, and consumers in the Uk and US.

Global influencer marketing agency, TAKUMI, has released its annual industry trends report, which compares the views of over 3,000 brands, influencers, and consumers in the Uk and US.

According to Marketing Tech News, the report, titled ‘Influencer marketing in the pandemic era’, highlights the changing attitudes towards influencer marketing, the growth in the industry, and the appetite from consumers to trust and engage in creator-led content.

Influencers cement position as marketing mainstay

More brands have explored influencer marketing in the wake of the pandemic, with 70 per cent of marketers now more likely to use influencers and creators in brand campaigns, while 68 per cent agree that influencer marketing budgets now represent a significant proportion of the overall marketing budget.

Effectiveness improves in contrast to other channels

The report states that influencer marketing is the only marketing channel to have seen an increase in effectiveness since the start of the COVID crisis, with 46 per cent of consumers being influenced by a product or service by a creator, up from 34 per cent in 2019.

Influencer marketing has also been shown to be the most effective marketing channel for driving conversions, second only to a recommendation from a friend. The effectiveness of influencer marketing has also increased among older generations, with 57 per cent of 16-34-year-old consumers and 61 per cent of 35-44-year-olds.

YouTube was the most effective channel when it came to engagement, with 56 per cent of UK and US consumers increasing engagement with the platform since the outbreak of COVID-19.

Diversity gap: a clash in attitudes when it comes to inclusive content

However, TAKUMI’s research found there was a disconnect between consumers and marketers over diversity and inclusion, with 28 per cent of UK and US consumers believing that brands’ influencer marketing content adequately represents diversity in society, compared to almost 62 per cent of marketers.

Encouragingly, however, marketers are listening to the frustrations of consumers, with 67 per cent using influencers from more diverse backgrounds in campaigns now than they did before the pandemic.

If you want to know more about influencer marketing, get in touch today.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

UniTaskr SHOUT UGC Content Creator
Uncategorised

The Power Of Nano-Influencers

Unleashing the Power of Nano-Influencers In the ever-evolving world of digital marketing, there is an increasing shift from conventional advertising paradigms towards more organic and

News

The Early World Of Sponsored Content Creators

The internet age brought with it the chance for people to build organic, loyal followings largely by being themselves, and becoming opinion leaders when it came to marketing.

Where to next?

Thanks!

We will process your payment shortly.

Money will arrive in your bank account within 24 hours

😀

Become a student influencer

Please drop a few details down...

Become a student influencer

Please drop a few details down...

Where do you want us to open next?

Enter your country & email address and you will be the first to know when we launch there.

We'll send you our intro deck which includes pricing for different size campaigns.

Let's kick this off.

Drop some details down and we will contact you shortly.

LETS GET SHOUTING

Drop down your details below and we will be in touch.

Enter your details below and we will be in touch.

small_c_popup.png

Thank you for submitted your service

We will review it and let you know the next steps

Download UniTaskr

Download UniTaskr