The Myths Of Influencer Marketing

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Influencer marketing has grown and evolved over the past few years, and with the lockdowns, consumers are spending more time on social media than ever, leading to expectations that influencer marketing to be even bigger in 2021.

While there are many tips and tricks to learn about influencer marketing, there are many myths and misconceptions about it too, so let’s have a look at some of the most common.


  1. Influencer marketing is all about online content

Influencers will also share their product experiences with friends and family in real life, and often word-of-mouth campaigns can be even more powerful on impacting retail sales.


  1. Social media is the place where influencers thrive

The many social media channels are certainly important for influencer marketing, and the right channel can depend on the brand’s objectives and target audience. But the online world is far broader, as influencers take part in forums, on brand websites, and e-commerce platforms, leaving product reviews, for example.


  1. The bigger the influencer audience, the better the influencer

While you will want to reach as large an audience as possible, some niche brands would require more specialised expertise in a particular field. An influencer with a smaller, but more niche following may have a larger reach within that niche.

The quest for reach must be counterbalanced by the pursuit of credibility and engagement.


  1. Influencers are all paid and driven by compensation

While most professional celebrity and macro-influencers would expect to receive appropriate financial compensation, many nano- and micro-influencers may be willing to work with brands for free or for free products, motivated to support the brands they love.

Hopefully, this will have dispelled some of the misconceptions about influencer marketing, and help elevate this marketing tool to become part of your marketing campaigns and strategy for the year to come.

Are you looking for a micro-influencer marketing agency? Get in touch with our team today!

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