What Is TikTok & How Could You Benefit?

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Sometimes it feels as though we’re oversaturated when it comes to social media platforms and it can be hard to decide where first to channel your efforts as a business. You don’t want to stretch yourself too thin, but by the same token you don’t want to miss out on bringing in business.

The first step to ensuring that your social media efforts aren’t wasted is to work out where your target market is, where they’re most likely to congregate online… and for a lot of businesses these days, TikTok could well be the best choice if you’re looking to make your mark and really drive custom your way.

TikTok is a short-form mobile video platform that is proving so popular at the moment that it’s just unveiled its first TV ad campaign here in the UK, called A Little Brighter Inside.

It features rising TikTok stars like Grandpa Joe (who now has an impressive 1.8 million followers), but other household names such as Little Mix, Tinie Tempah, Gordan Ramsey and Tom Daley, as well.

The site is one of the fastest growing platforms of its kind in the world so it’s certainly worth exploring as an option if you do want to extend your reach now and into the future. It has an impressive 800 million active users worldwide, which is a pretty sizeable pie so maybe now is the perfect time to try and grab yourself a slice.

If you’d like any help or advice, or want to find out more about influence marketing, get in touch with us here at UniTaskr today.

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